Case Studies
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A Journey From $5MM To $150MM
Product Category:
Footwear
Client Challenge:
A global Amazon presence in footwear with potential but underutilized at $5MM in annual sales.
Results:
Annual Sales:
$150MM growth in 24-months
Ad Budget:
$6MM annual ad budget implemented
ACOS:
9%
ROAS:
12
Global Expansion:
Launched in 3 new international marketplaces
Operations:
Liberated client's internal resources by managing intricacies of a high-growth Store
Listings Boost:
30,000+ product listings optimized
From Underperforming to Overachieving
Product Category:
Footwear
Client Challenge:
An underperforming Amazon store selling seasonal footwear, with sales plateauing during off-season
Results:
Sales Growth:
350% YoY increase in sales within 12 months
Strategic Shift:
Brand now generates 50% of its sales via FBA
ACOS:
25% (reduction from a historical average of 35%)
ROAS:
4 to 7
Expansion:
Ventured into the orthopedic shoe domain
Operations:
Overhauled operations for maximized efficiency & improved CTR
Product Diversification:
Launched fresh, new silhouettes
Revitalizing a Revenue Stream
Product Category:
Headwear
Client Challenge:
Amazon was a weak revenue channel in contrast to their robust D2C website
Results:
Sales Growth:
50% growth within the first 12 months
Organic Sales:
125% increase
Catalog Optimization:
Enhanced their entire catalog to boost visibility and sales
Strategy:
Unveiled a fresh, impactful advertising strategy and executed in just 90 days post-engagement
Reducing Seasonality:
Introduced a range of products that sell throughout the year to combat the brand's seasonality issues
Product Diversification:
Ventured into the younger demographic, launching products tailored for kids and teens
Licensed Merchandise:
Introduced licensed items on Amazon to diversify their range of products
Elevating an Ecommerce Asset
Product Category:
Sauna Accessories
Client's New Venture:
Joined the Client's portfolio of brands following an acquisition by an eCommerce aggregator
Results:
Sales Boost:
6,710% boost in sales in just 90 days in the US marketplace
Category Diversification:
Identified and ventured into new promising product categories
Global Expansion:
Successfully launched in multiple marketplaces outside the US, further cementing the brand's global appeal
Reinvigorating a Stagnant Brand
Product Category:
Kitchen Accessories
Client Challenge:
The brand went from a top seller in kitchen goods to getting beat by new competition
Results:
Organic Rank:
Improved from #10 and dropping to top #3 on hero SKUs
Sales YoY:
32% YoY increase in 1st 90 days
Reduced Stockouts:
Stockout rates reduced by 90% within the 1st 30 days
Growth Pacing:
40% growth during season and Q4
Advertising Budgets:
Maintained historical budget levels while growing sales
Creative Revamp:
Fresh and innovative creative was recommended and implemented leading to an increased CVR
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