Client's Challenge:
An underperforming Amazon store selling seasonal footwear, with sales plateauing during off-season
Partnering with Navigas:
Client sought our expertise to invigorate and manage their Amazon account
What We Did:
- Launching a Second Brand - Ventured into the orthopedic shoe domain, unveiling a fresh brand for the client
- Instant Recognition - This brand is already clocking both paid & organic sales with minimal external brand-building efforts
- Fulfillment Evolution - This brand initially sold exclusively via FBM but is now poised to achieve 50% of its sales via FBA
Operational Overhaul:
- Account Restructuring - Overhauled operations for maximized efficiency and improved click-through-rate
- Product Diversification - Launched fresh, new silhouettes
- Revamped Advertising - Transitioned from being heavily reliant on branded traffic, that was cannibalizing organic reach, increased New-to-Brand sales by 225%
Achievements in Numbers:
- Dramatic Sales Growth - Sales increase of 350% YoY within 12 months of Navigas' management
- ACOS Improvement - A reduction of 25% from a historical average of 35%
